​​​​​There are many reasons why small, innovative technology companies are struggling with the “Valley of Death,” which has become a battle cry for companies coping with the tough and difficult Defense Market.
Consider the mix of organizations like AFWERX, DARPA, DIU, AAL, NASA, Space Force, DHS, DoE, NSF and other U.S. Federal Agencies that provide R&D grants and contracts (SBIR/STTR and BAA) and other vehicles to attract and encourage technology companies to play. There is more opportunity in the Defense market today than ever.
An element of PMG's business is to provide Technology companies access to various investment and funding sources - most of which support diluted approaches.
With PMG's acceptance to the Eagle Point Funding Referral Program – we can now extend our Investor Development capabilities to provide both diluted and non-diluted approaches.
Eagle Point Funding helps clients win non-dilutive funding for the development of technology within the fields of energy, defense, artificial intelligence, robotics, cyber security, advanced materials, and other deep technology fields.
​Ed Hennessy - PMG's CEO cited “the Eagle Point program allows us to broaden the Investment Development Program for our clients with an alternative approach – non-diluted funding – provided by a solid, Industry source. We can now provide clients the option of a diluted and non-diluted solution. We also like the fact that Eagle Point Funding works with the client company for the whole journey – consistent with the PMG approach.”



PMG Tapped by Unmanned Systems Technology on Defense Valley of Death Controversy

Unmanned Systems Technology (UST), a leading source focused on the worldwide Defense & Military Industry - has tapped PMG's CEO - Ed Hennessy to contribute an article tackling the controversial topic of the Defense "Valley of Death." Many Technology companies and Investors struggle to cope with the cycles and complexities associated with this market. Hennessy contends that there are Technology companies that have found their way, built sustainable businesses and made fortunes, within the tough-as-nails, Defense market. It can be done - and this compelling article provides a perspective on how to do it. Here is a link to the article:

​ https://www.defenseadvancement.com/news/how-technology-companies-can-navigate-the-defense-market/


PMG Assists Hopper Express Transportation to secure funds and build traction for its developing Business

Hopper Express has developed a disruptive VTOL family of platforms that redefine standards - highlighted by an advanced propulsion system, internally-embedded rotors/blades and breakthrough engineering, structural and aerodynamic capabilities. PMG CEO - Ed Hennessy indicates that PMG took on the Hopper Express assignment, due to his belief that there is significant opportunity for the "Hoppers" to change the VTOL landscape and define a target segment that is currently leaderless. Here is a link to the press release:

​PMG Assists Technology Client Hopper Express Transportation to Seek Investment Funds & Strategic Alliance Partners - PR.com

PMG Assists Combined Aviation to secure funds to support growth plans and develop Strategic Alliances/Partnerships

Combined Aviation is focused on disrupting the Aviation & Transport Industry - with a unique business model that encompasses acquisition, introduction of AI/Deep-Tech Learning work processes - leveraging a powerful Franchise model. Sacha Wetzel - CEO - Avfoil/Combined Aviation indicates that the Industry is overdue, in terms of, Digitization. He has identified a new target segment that represents $200 Million of opportunity potential (initially). Here is a link to the press release that tells the whole story:

PMG Assists Technology Client Avfoil/Combined Aviation to Seek Investment Funds & Strategic Alliance Partners - PR.com

PMG CEO tapped by Unmanned Systems Technology (UST) for article that shows parallel between COTS Evolution and Drone Industry Development

Given decades of experience within the Defense & Military and Aerospace target segments - Ed Hennessy - expresses a perspective on the historical acceptance/adoption of COTS compared to today's dynamics within the Drone Industry. This article is an eye-opener and one that all drone providers should take a close look at. Here is the link to the article:

Parallels Between COTS Market Development and the Emerging Drone Industry | Unmanned Systems Technology





P3 Tech Consulting and PMG Join Forces To Bring Greater Value To Industry Clients                                                              

​​P3 Tech and PMG announce a Leveraged Relationship Agreement (LRA) resulting in the two companies doing things together that neither could do independently.

Here is the press release outlining this powerful relationship:



Commercial UAV News Taps PMG For Key Industry Article Providing Commercial Drone Companies A Path To The Military Defense Market 

Commercial UAV News - a Division of Diversified Communications - in an effort to provide its Commercial Drone subscribership the means of understanding how to transition their businesses to the Defense Market - leveraged PMG's experience to contribute an Industry article (which reads like an Industry Guide with a real-world perspective).

Here is a link, which will allow you to obtain a copy:


PMG Gets EuroLink Beluga Family of Mini-Drones Up-To-Bat with major Industry Media Sources


Performance Marketing Group (PMG-Results) - announces new client - PLX Inc. - a leader and innovator in high-precision optics, integration and packaging technologies targeted for harsh environments. PMG will collaborate with PLX to further penetrate the Defense & Aerospace target segments with emphasis on the TOP 100 Defense Contractors, Platform Builders/Developers, selected Program Offices/Agencies and Technology Centers.

PMG Assists MadHat Media to Secure Funds to Fuel Growth Plans

PMG-Results leverages its rich, contact base consisting of Public/Private Investment firms, VCs and selected Angel Networks and other Industry sources to help Technology client Turing Micro secure Investment funds and develop Strategic Alliance Partners.

Here's a link to the press release:


PMG Assists Technology Client PLX To Penetrate Tough Defense & Aerospace Market


Marketing Services​ for Technology 
Companies cracking this tough-as-nails Market

RTC Media/COTS Journal Taps PMG CEO for Key Industry Articles

In the following opinion piece, Edmond M. Hennessy - CEO at PMGResults discusses the challenges the drone industry faces - questioning if the stage reached - represents a dilemma. This article takes into consideration a comprehensive view - with emphasis on the key elements driving the industry. The author indicates that this article is not designed to paint a dark picture – rather it highlights some potential “cracks in the bell,” challenges and uncertainties that this fast-paced, high-growth, exciting market faces:


Commercial UAV News - Jeremiah Karpowicz - Group Editorial Director - Interviews PMG CEO - Ed Hennessy to obtain insight on how commercial drone providers can crack this tough-as-nails, Defense Market. Hennessy tells it all in this one-of-a-kind podcast interview.

Here is the link to the interview:


PMG Accepted to Eagle Point Funding Program


Contact Us:  603-320-4593

PMG Principal named Expert by Guidepoint Global 

​Guidepoint Global, a prestigious New York-based, Research Firm named Edmond M. Hennessy, a principal for Performance Marketing Group (PMG), a Trusted Advisor for its "Network of Experts" Program. A spokesperson from Guidepoint indicated that, "Guidepoint Global seeks out only a limited and select group of highly, qualified professionals that excel in their field to represent our interests." Guidepoint's clients consist of private and institutional investors that can only turn to the "best in the field" for advice and consultation for their elite clientele. Mr. Hennessy is a noted domain expert in his field. His Industry expertise and accomplishments are well known and respected. Mr. Hennessy noted that, "Acceptance to the Guidepoint Research Program is a key milestone, which will extend our influence to this critical, client segment."

Performance Marketing Group (PMG) is a New Hampshire-based, Private Company specializing in Market Programs and services designed to generate new business for client companies.

Guidepoint Global is a New York-based, Worldwide Research Specialist that provides advice and consultation to client companies through the use of its unique, "Network of Experts" Program.

PMG brings two Innovative companies focused on the Drone Industry to the table to do business. The Strategic Alliance that has been struck will focus on bringing Sky-Drones' advanced, AI Drone Avionics platform for Enterprise and their Ecosystem products and expertise to drone projects that Terranova Defense will leverage with its rich, NATO position and Industry connections.

Here is a link to the press release announcing this arrangement:

Sky-Drones Announces New Partnership with Canada's Terranova Aerospace


PMG collaborates with client - EuroLink Systems to launch/introduce the Beluga family of mini-drones with an innovative campaign consisting of Target Account/Opportunity Development (heavy emphasis on the Aerospace & Defense target segments), generating traffic for the AUVSI event, recruiting/developing Channel Partners/Strategic Alliances (Distribution Network), Social Media coverage (product promotions) and Industry Publications/Media coverage.

Here are links to two (2) Industry articles from prominent publications dedicated to the Drone Industry:

EuroLink Beluga Mini Drone Launch at AUVSI: Dual Use - DRONELIFE

Commercial UAV News: EuroLink Beluga Family of Mini-Drones Targets US Market - BELUGA (belugadrone.com)


PMG Provides the Connection to bring Strategic Alliance Partners Sky-Drones and Terranova Defense Together

PMG CEO Tapped by Commercial UAV News to Provide Industry Interview


UAS Weekly Highlights PMG Project for Sky-Drones Developing US DOD Business

Major Industry Publication dedicated to the Drone Market highlights PMG's assist to technology client Sky-Drones - a fast-paced, innovative drone expert to focus on developing business with US DOD Program Offices/Agencies, which advances Sky-Drones' Defense game plan.

Here is a link to the press release:

DroneLife Taps PMG CEO for Key Industry Article on Dual-Use

DroneLife - the foremost authority on the Commercial Drone Market taps PMG CEO - Ed Hennessy for a special feature article discussing Dual-Use and the cross-leveraging of technologies between the Defense and Commercial Markets. 

Here is a link to the article:
PMG Assists Technology Client Turing Micro To Seek Investment Funds and Develop Strategic Partnerships


​​​​​​​​​​PMG is working with MadHat Media - a fast-paced, innovative, technology company that has identified and solved one of the most complex problems facing the underlying, internal structure of the Internet. PMG will assist MadHat Media to obtain/secure investment funds and develop Strategic Alliances. Here is the link to the recent press release:  




Unmanned Systems Technology (UST) taps PMG CEO for special feature article that discusses the Technology transition from crewed to uncrewed platforms

In the following opinion piece, Edmond M. Hennessy CEO at PMGResults examines the cross-translation of technologies from crewed to uncrewed platforms, and looks at how the miniaturization curve and the ingenuity of designers and practicing engineers is making this a reality:


Unmanned Systems Technology (UST) enrolls PMG CEO for Opinion Article to discuss the challenges the drone industry faces going forward


John Reardon, CEO of RTC Media noted that only the best available, Industry talent contributes key articles to his publication - COTS Journal - which is the premier publication focusing on the COTS Embedded Market. Ed Hennessy, PMG's CEO was selected to develop several special feature articles, based on his subject matter depth and expertise. Two of the articles published include, "The Hidden COTS Market: Are you getting your fair share?" and "COTS Supportability and the Life-Cycle Proposition II: Scorecard - so how is COTS doing?" The third article titled, "Anatomy of the Drone - Future Directions - and how will the Killer/Stunner be put to practice" has recently been published - with two additional articles in-the-hopper titled "The Perry Initiative set the stage - although how is it that COTS is still fuzzy?" and "Unmanned Vehicles - Changing the Face of Modern Warfare - How will it sort-out?" Ed Hennessy commented, "RTC Media/COTS Journal has been an instrumental vehicle - which allows us to provide valuable insights and information to its readership. This also reinforces our commitment and dedication to the COTS Embedded Market with emphasis on the Defense & Military target segment."​

RTC Media/ COTS Journal headquartered in San Clemente, California delivers comprehensive coverage of embedded industry standards, applications and technologies as they apply to the defense community. It strives to be an essential tool for its readers, to provide expert analysis of market developments that the embedded industry's engineers, executives and management need.

PMG Introduces Next Generation Ready-to-Implement Marketing Kits
​for Small Businesses with Market Warfare Book Bundled-In

In this tough-as-nails, market economy, small businesses need an edge. PMG has taken the proven experience that the big players have used to their advantage and translated this into affordable, ready-to-implement marketing kits. The family of kits tackles some of the toughest challenges that small companies face and is designed for the Do-It-Yourself User. PMG continues to evolve core kits with additional content/techniques and develops new kits to keep pace with the demands of the fierce, competitive arena.

Boston, MA --(PR.com)-- Ed Hennessy, CEO of Performance Marketing Group (PMG-Results), announced the introduction of the next generation of Ready-to-Implement Marketing Kits that will allow small businesses to have the means of developing effective market programs just like the big guys on the block.

Here's a link to the Press Release:


PMG Assists Technology Client QuikSAR to Build Momentum for Source Approval Request Solution

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Performance Marketing Group (PMG-Results) - a high-powered, Market Program Specialist announces new client - QuikSAR - the #1 commercially available software solution to tackle the tough and challenging Source Approval Request (SAR) submission process. This phase of the Program will be focused on the Aerospace/Aviation Industry segment to build momentum, create engagement with target accounts, build the opportunity base and gain traction in selected publications and social media sources.

 Here's a link to the Press Release: